(Photos By: WireImage)Check out Sean "P. Diddy" Combs at the Press Conference at Stone Rose at Time Warner Center in NYC to announce his new business venture with Diageo North America and Ciroc Premium Vodka. P. Diddy has agreed to take on responsibility for Diageo's Ciroc Vodka brand in the United States as part of a 50-50 joint venture that could net the hip-hop entrepreneur over $100 million.
Sean is seen here with Chief Marketing Officer of Diageo Debra Kelly Ennis and EVP Guy Smith.
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